E Commerce Grows 19 Percent in Europe This Year

E Commerce Grows 19 Percent in Europe This Year

The Global E commerce Association predicts that in 2017, e commerce in Europe will increase by 19 percent. However, In Asia, e commerce will be growing harder this year. Europe has the highest internet penetration and the e commerce boom there is much more striking.

According to the Global E commerce Report 2017, written by the E commerce Foundation, the e commerce sales growth rate is predicted to decline. But, e commerce is still growing all over the world with growth rates last year ranging from 1.45 to 39 percent. For the European section of the report, the e commerce foundation looked at France, the UK, Germany, Russia, Italy, Spain and Turkey.

Logistical Performance Highest In Germany

As research shows, logistical performance is different in every country. The score is the highest in Germany (4.23). The United Kingdom comes in second with (4.07) and the United States in third with (3.99). Russia has the lowest score overall, with (2.57) points. The score reflects perceptions of a country’s logistics based on a few things, which are, the efficiency of custom clearing process, quality of trade and transport related infrastructure and ease quality of logistic service.  

The E commerce foundation has also looked as the ease of starting a business in a country. This mean, where the regulatory environment is the best for the starting of a business.The United Kingdom landed itself on the 7th place in the list. Whereas, Germany ranked 17th and France 29th.

Europe Has The Highest Internet Penetration

According to the report, Europe has the highest internet penetration, with 80.5 percent of its population accessing the internet. However, the lowest penetration is in Asia Pacific with 46.6 percent. To be more specific, the region generally has high internet penetration rates but because India and Indonesia’s extremely low rates, this affects the overall average and brings it down substantially. When we look at the penetration rates country by country in Europe, UK ranks as the highest with 97.52 percent.

E Commerce In Europe: 400 Billion Euros in 2017

According to calculations, the total b2c e commerce turnover for the selected countries is expected to see a rise to about 1.56 trillion euros in 2017.As you can see in the pie chart below, the Asia Pacific region has the most share of this e commerce turnover. Asia Pacific accounts for almost half of the total commerce revenue. Europe contributes a 25.64 percent share with a turnover of about 400 billion euros.

Research has also been done by the E commerce Foundation on which countries have the fastest growing e commerce market. Australia takes the lead with a 40 percent growth and Turkey comes in second place with 31 percent. The top five include Italy with 26 percent and Spain with 25 percent.

Another interesting fact about Europe, it that it currently holds the highest e commerce share of GDP compared to all the regions. E commerce in Europe accounts for 4.91 percent of the region’s gross domestic products. United Kingdom currently holds the highest E-GDP where it accounts for the country’s GDP. But, when it comes to e-shoppers North America is still taking the lead with Europe still far behind. In North America 70 percent of its internet users also shop online whereas in Europe only 58 percent of their internet users shop online.

A year ago or even longer before, 57 percent of online consumers purchased something through their smartphone or tablet in europe. But now, 22 percent of consumers purchase weekly using their mobile devices. In addition, 40 percent of these consumers are very happy with their purchases made through m commerce. Many happy mobile shoppers can be found in the UK and France.

People In Europe Like To Pay with Credit Cards

According to the information that has been collected, paying by credit card is the most popular form of payment method (54%) in Europe. Payment by debit card follows close behind with 45% followed by PayPal with 39 percent, followed by cash on delivery which is 20 percent, bank transfer at 11 percent and lastly gift cards at 7 percent. Turkey moreover has the highest monthly online payments, with 44 percent of its people making online payments monthly.

Bank credit cards are the most used e commerce payment method globally


Post originally written by E Commerce News Europe on the 29th September 2017

How To Pick The Perfect E Commerce Platform For Your Store

How does one decide on the right platform where there are hundreds of e commerce platforms to choose from? There are two options for you, one which is to go with a pre-built e commerce platform with everything ready for you including templates you can choose from and two, hiring a web developer you build a brand new one for you. Most people would lean towards option one, this being that it is much easier to use and you’ll also be able to work closely with other online store owners under the same e commerce platform provider.

As mentioned before, the e commerce platform market isn’t a small one, it’s huge with many options for you to choose from. Some providers might have a clean and simple feel to them, whereas some can feel cluttered but offer much affordable rates.

When first venturing off into the ecommerce platform market, you’ll find a few difficulties picking your first ecommerce platform to work with. Here are a few questions you should be asking yourself before deciding on a platform:

Service Or Products: This is an important question to ask. What are you selling? Are you selling a service or physical goods. It makes a huge difference when you are thinking about shipping costs and etc. Look for a platform that can suit and support your product needs.

Payment Methods: Look for a platform that offers a 3rd party payment method. Not all e commerce platforms offer the 3rd party payment method option. This is especially important is you are thinking of tapping into the international market. You’ll need to provide your customers from different parts of the word an easy way to pay you.

Hosted or Self Hosted: If your business requires you to change the look of your website often then look for platforms that will allow you to have a self hosted version of the store. Either way, majority of the platforms will allow you the flexibility of modifying your own store within a live environment.

Payment Plan: Lastly, pick an e commerce platform that suits your budget the best. Look for paying monthly methods instead of giving a small percentage of your sales to the e commerce hosting company. This will work in your favor in the long run.

All that there is left for you to do now is to go online and look for the most popular platforms available today, and start experimenting with it until you find something that you like and works for you. Then only will you know that, that is the e commerce platform you want to work with. The upside is, most e commerce platforms today allow you to sign up for a free trial before committing.

Here are some of the well known e commerce platforms:

How To Pick The Perfect E Commerce Platform For Your Store


Here is a breakdown of the top 3 e commerce platforms:


How To Pick The Perfect E Commerce Platform For Your Store

Shopify has over 12,000 merchants and is no doubt the most popular e commerce platfrom when it comes to building your own online store. In December of 2013, Shopify received a seed funding of $100M which will help them stay tremendously competitive with their competitors. With the funding, Shopify has plenty of opportunities to develop new technology and researching new markets to expand their reach.

If my business was selling clothes, digital books or furniture, I would definitely pick Shopify as my e commerce platform. Why? Because the themes and add on directories that are provided are more targeted to those kinds of stores. Besides that, Shopify already has thousands of merchants doing the same thing.

The upside to using Shopify is that because there are so many people on it, you’ll be able to receive community support if and when you do face any problems setting up or even after you’re done setting up. The lowest priced package starts at $14 per month for the basics and goes up to $79 per month for the professional package.


How To Pick The Perfect E Commerce Platform For Your Store

Instantestore is a browser based e commerce platform and a shopping cart software. This platform is great for beginners who have no programming or IT knowledge who would like to sell online. The solution has an array of features on top of its slick and easy to navigate admin panel. The setting up of a store on Instantestore is quick and simple. Everything from picking a template to payment options to the actual operation of the shopping cart will be simple.

On top of the regular e commerce features (product merchandising, site design, SEO, online marketing and design processing), Instantestore also has a pricing feature for those who are interested in selling wholesale.  For sellers who want to provide price breaks for bulk purchase customers, this feature will work wonders for you. Sellers can give different wholesale pricing to different groups of customers. Customers who would prefer to have non-retail price will need to have their wholesale application approved. The seller can then set the price level for the product (up to nine different price levels). This would be ideal for wholesalers who have different bulk purchase customers.

Lastly, the best part about Instantestore is that is easy and very versatile for any online business. Not to mention they have great user reviews! The lowest priced package starts from $20 per month for the basics and goes up to $150 per month for the “Dominator” package.


How To Pick The Perfect E Commerce Platform For Your Store

It is almost expected that each e commerce platform company offers support for different areas of goods to sell. If you’re a business that sells food items, furniture or bikes then Volution is the platform for you. The default styles that they offer are perfect for such stores.

Volution is also another e commerce platform that offers a shopping cart software. It also includes features for product merchandising, site design, SEO, online marketing and design processing. Other features that they have are affiliate marketing and a loyalty rewards program. Volution also offers additions services such as protection from fraud, domain names and more.

This e commerce shopping platform has a great track record and is reliable. Volusion also offers an independent shopping cart software for customers who are looking to be a bit more serious with their business. The lowest priced package starts from $15 per month for the basics and goes up to $135 for the “Premium” package.